Good Reads Wednesday

by Jeff Miller of Artisan Family of Wines (Seven Artisans, Sly Dog Cellars, Red Côte)

jeff-smEvery Wednesday I post my recommendations of the best of last week’s postings concerning wine, whether blogs or news. I list them in the order I read them, so you shouldn’t infer anything about the order in which I list these posts.

A Glimpse of Suisun Valley’s Diversity

Arthur Z. Przebinda

http://palatepress.com/2010/07/wine-a-glimpse-of-suisun-valleys-diversity/

Since nearly all of my wines come from Suisun Valley, I’m always happy to see it get some of the press its next-door neighbor, Napa, gets in abundance. This article recounts the trip that Arthur and I took to taste some of the valley’s latest offerings. It also manages to express some opinions, with which I heartedly agree, on where Suisun Valley’s future should lie.

Leafroll: A quiet threat in the vineyard

Alice Feiring

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/07/18/FDJG1E8FD5.DTL

This article examines in some detail some of the issues surrounding Leafroll virus, its effect on the vine, how it spreads, and its ultimate effect on the resulting wine. I personally find it hard to believe that Leafroll virus is a good means to retard maturity and sugar levels. True, it has that effect, but hard to see how a disease is a good way to get there.

Helen Turley the greatest? Don’t get me started

Steve Heimoff

http://www.steveheimoff.com/index.php/2010/07/19/helen-turley-the-greatest-dont-get-me-started/

Heimoff doesn’t hold back any punches in this criticism of both the Spectator and Turley.

Wine and the Clean Butt Theory of Advertising

Fermentation

http://fermentation.typepad.com/fermentation/2010/07/wine-and-the-clean-butt-theory-of-advertising.html

A humorous look at the prohibition against the subject of inebriation in wine advertising.

Consumer interactions as opportunities for brand failure and success

Wine Sooth

http://www.redwinebuzz.com/winesooth/2010/07/19/consumer-interactions-as-opportunities-for-brand-failure-and-success/#more-5241

On the importance of catering to the consumer in trying to establish a wine brand in the marketplace.

For keeping up to date with what’s going on the in wine world, the best all around source is http://winebusiness.com.

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