by Jeff Miller of Artisan Family of Wines (Seven Artisans, Sly Dog Cellars, Red Côte Rosé)
As you probably know, every Wednesday I post a blog, Good Reads Wednesday, where I list what I consider to be the most important blogs or wine news for the prior week.
One thing that coming through loud and clear from reading through a number of blogs every week is how terribly difficult it is to blog on an ongoing basis and keep up the quality of the writing. It seems inevitably bloggers fall back on reporting events they’ve attended, or a short note on some area, or some winery, or some B & B, or some bottle of wine they had for dinner last night. While I’m sure others find these interesting, I don’t, at least not most of the time, and I don’t want to fall back on these means of filling in space. I sympathize, in large part because I’m becoming concerned about keeping up with the three times per week pace for my blog.
It seemed that when I started the blog, I was always a week or two, at least, ahead of schedule. It seemed like there was more to write about than I could ever exhaust.
But after almost a year and a half, I’m rarely a week ahead of time. Sometimes I only get the blog done the night before deadline. Once, pressed by other business, I didn’t get it done at all.
To some extent, this is due to being busy with other things. But to some extent, it’s due to not being too sure what to write about. I’m also getting concerned that I’m getting a little repetitive. It seems like there is something of a limit to the things one has to say, and then you tend a little to recycle the same old stuff.
Then there’s the press of business. Running a small wine company takes lots of time. In our company, there’s just two of us, Richard and me. If you want to make and sell wine, you need, obviously, to make the wine, and the grow the grapes that you make the wine out of. But wine isn’t immune to the slog of stuff that all other businesses have to deal with. There a seemingly endless slew of clerical type work that needs to get done. If you ignore it for a while, as I sometimes do when I get overwhelmed by the boredom of it all, the consequences are dire. When someplace places an order, until you get in touch with the warehouse and make sure they know a truck is on its way, then that order for all intents and purposes doesn’t exist. And if the order doesn’t exist, then you run the risk that one of your distributors will run out of stock. Which in turn means you can lose your place on some retailer’s shelf. So, boring or not, purchase orders tend to have a high priority. If it’s blog or purchase order, the purchase order comes first.
Once the trucker has picked up the goods, then there’s the billing and, more important, collecting. In this economy, everyone is struggling, and no one is going to go out of their way to pay a bill they haven’t received. So getting that invoice out ASAP is a high priority. Invoice vs. blog—invoice comes first.
Which is all a long-winded way of saying that that the Friday episode of this blog is going to become a sometime thing. I’m hoping to keep it up on a regular basis, and maybe rerun some of my older postings when I don’t have a new post to run. But I’m not going to run a post every Friday anymore. It’s just become too much for me.