by Jeff Miller of Artisan Family of Wines (Seven Artisans, Sly Dog Cellars, Red Côte Rosé)
Steve Heimoff recently wrote, in connection with how easy it would be to do a winemaker’s blog, “As for what to say, if you’re a winemaker, all you have to do is describe what you did yesterday or this morning.” Wrong. To show why, I’m going to give you a short summary of what is, all too often, a typical day in the life of a winemaker.
Get up, down some coffee, and think about going to the winery. But more urgent to pull out the checkbook and pay some bills. A couple of hours later, bills paid, start thinking about how to pay the next set of bills (or, on a bad day, the last set). Start beating the bushes to remind your distributors about past their due invoices. By the way, isn’t it time to order up some more product? Hopefully the answer is yes, so that the bills a few months down the road can get paid.
It would be nice to head to the winery, but need to confirm a trip to Chicago, or Albuquerque, or New York, or wherever, to move the product into, and hopefully out of, the market. Confirm dates, go online to book some plane flights.
So it’s already late afternoon. Maybe I’ll get to the winery tomorrow.
I don’t think I could make a steady diet of this stuff on the blog. And I especially don’t think you’d be that interested in hearing about it day after day.
At least I will make it to the winery one of these days. Or, even better, to the vineyard. Weather permitting, I’ll head out there tomorrow. Maybe that would be worth a post.