Comments on: Why Wine Costs What It Does; Part 5 – The Effect of the Current Recession http://artisanfamilyofwines.com/blog/?p=311 Winemaker Journal Wed, 08 Sep 2010 15:00:50 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Jeff Stevenson http://artisanfamilyofwines.com/blog/?p=311&cpage=1#comment-81 Jeff Stevenson Tue, 30 Jun 2009 00:18:08 +0000 http://artisanfamilyofwines.com/blog/?p=311#comment-81 Alas, this is a situation that we hear about time and time again from our smaller suppliers who have become the lifeblood of Provino's thriving and growing business. To help combat this, we've taken over the sales and marketing of some of these wineries' Direct to Consumer business. It's a win-win - we sell their wines to their customers, and they get more margin to keep for themselves. Afterall, the best customers you could possibly have are the ones you already have... the wineries who maximize that sales channel and grow it will emerge even stronger once we come out of this recession. And contrary to popular belief, you DO NOT have to discount wines when you use this approach! Jeff Stevenson CEO, Provino Premium Wines Alas, this is a situation that we hear about time and time again from our smaller suppliers who have become the lifeblood of Provino’s thriving and growing business. To help combat this, we’ve taken over the sales and marketing of some of these wineries’ Direct to Consumer business. It’s a win-win - we sell their wines to their customers, and they get more margin to keep for themselves. Afterall, the best customers you could possibly have are the ones you already have… the wineries who maximize that sales channel and grow it will emerge even stronger once we come out of this recession. And contrary to popular belief, you DO NOT have to discount wines when you use this approach!

Jeff Stevenson
CEO, Provino Premium Wines

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